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REBL
Our Story

One bracelet, made for the way we actually live.

REBL was founded by Ariel Gur, inspired by his lifelong passion for jewelry and his fascination with the distinctive blue of the Paraíba stone.

The REBL Signature Bracelet on a sunlit forearm against white Mediterranean stone, the blue braided cord and light-blue Paraíba stone catching the light.

The founder

REBL was founded by Ariel Gur, inspired by his lifelong passion for jewelry and his fascination with the distinctive blue of the Paraíba stone. For Ariel, the stone's luminous colour reflects the clear waters of Mykonos. Its personal symbolism of healing, calm and positive energy gives the bracelet a deeper emotional meaning — the stone is not simply a decorative element, it represents the feeling Ariel wanted the bracelet to carry.

Why the bracelet was created

Ariel created the Signature Bracelet from his passion for jewelry and his desire to build an entire piece around the luminous blue of the Paraíba stone. Rather than launching with a large collection, REBL begins with one considered bracelet — one design given the attention, meaning and intention normally reserved for an entire collection.

Design inspiration

The design is inspired by the contrast found across Mykonos and Ibiza: clear blue water against white stone, relaxed island life beside refined European luxury, and pieces that feel precious without feeling formal. The blue braided rope introduces freedom and ease, while the white-gold setting and Paraíba tourmaline bring precision, light and a sense of rarity.

A close-up of the lab-grown light-blue Paraíba tourmaline, an oval-cut stone with luminous turquoise facets that recall the clear sea around Mykonos.
The stone

A colour like the sea around Mykonos.

At the centre of the bracelet is a lab-grown Paraíba tourmaline selected for its luminous light-blue colour. Its aquatic tone recalls the clear sea surrounding Mykonos — bright, fresh and full of movement. For founder Ariel Gur, the stone also represents healing, calm and positive energy — a personal symbolism that adds an emotional dimension to the colour and character of the piece.

Meaning of the piece

The Signature Bracelet is intended to represent freedom, balance and a personal connection to the sea. For Ariel, the Paraíba stone symbolizes healing, calm and positive energy, while the rope reflects movement, travel and an effortless way of living. These qualities are part of the founder's personal philosophy and are not medical or scientific claims.

Quality and craftsmanship

The Signature Bracelet was designed in Greece and produced in Belgium in collaboration with highly experienced specialist jewelry manufacturers. Every material and proportion was selected to balance durability, comfort and refined Mediterranean simplicity — the 10kt white-gold setting, the lab-grown Paraíba tourmaline, the blue braided rope and two 18kt gold finishing beads.

Mediterranean inspiration

REBL draws its atmosphere from Mykonos and Ibiza — not from obvious island clichés, but from their light, architecture, energy and effortless sense of freedom. Whitewashed surfaces, vivid blue water and warm evenings form the visual language surrounding the bracelet.

Owning something rare

REBL begins with a single bracelet because rarity is not only about how many pieces exist. It is also about choosing carefully, creating with intention and owning something that feels personal enough to remain with you.

“I wanted to create one piece that carried everything I love about jewelry, the sea and the energy of Mykonos and Ibiza — a bracelet that feels special but can still be worn every day.”

— Ariel Gur, Founder of REBL